Hi, I'm Glen — founder of Holdr.
I started Holdr in Auckland because the trading card market in New Zealand needed something better. Buying and selling cards online means trusting strangers with high-value gear. Condition gets described in vague terms. Trades go sideways. People get burned. Holdr exists to fix that.
Process beats opinion.
Before Holdr I spent over a decade in sales operations and revenue systems work at SaaS companies. Different industry, same principles.
What I learned: rigorous processes beat ad-hoc effort. Consistent criteria beat opinion. Accurate data beats vibes. The same applies to trading cards — maybe more so, because the dollar values are real and the trust is fragile.
Every card I assess for a customer gets the same scrutiny I apply to my own collection. Same calibrated photography. Same microscope inspection. Same UV authentication. Same measurement criteria. No favouritism, no shortcuts, no exceptions.
Three things I won't compromise on.
I've watched what happens when card businesses optimise for transactions over relationships. I'm choosing the harder path.
Honesty over hype
Assessments tell you the truth — even when the truth is your card isn't worth grading. I'd rather lose the assessment fee than help you make a $300 mistake on a submission that comes back a 7.
Real documentation
Microscope imaging, calibrated measurements, UV authentication. Every report follows the same consistent process so you can compare cards meaningfully — not vague descriptions of "minor whitening."
Built and operated in NZ
Holdr operates from Auckland Central. Cards are received, assessed, and returned from a single location. No overseas processing. No opaque grading queue. NZ Post tracked, always.
Catch me at the next show.
I vend at TCG shows and conventions across New Zealand. Come say hi, get a card assessed in person, or browse my stock. Bring something interesting and we'll talk shop.
Say hi.
Whether you have a question about an assessment, want to talk through a high-value trade, or just want to chat about a card you're proud of — email me directly.